CONTINUOUS PERFORMANCE

Online Stores Could Gain an Additional £20 Million in Revenue per Year by Speeding Their Sites Up by 1 Second

Online Stores Could Gain an Additional £20 Million in Revenue per Year by Speeding Their Sites Up by 1 Second

Online stores operate in a highly competitive market where switching costs are low.

For some time now there has been anecdotal evidence that the time taken to load a page on an online store affects its commercial performance.

We have conducted an exercise to quantify the relationship between revenue and page load time, using real-world data from three online stores with £multi-million revenue.

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